By Brett Eversole
Investing can be as complicated – or as simple – as you make it...
If you want to, you can comb through books about the investing greats. You can learn what makes them tick and how they did what they did.
Then, it's time to roll up your sleeves and get to work. You might do deep-dive research into dozens of companies. You could spend hours picking apart their businesses and scrutinizing their financial statements.
And you'd be doing all that work... while hoping to get an edge over thousands of professional investors who are doing the same thing.
That's the hard way. Sure, it can lead to incredible results. But you can also do darn well by keeping things simple... and sticking with the trend.
All those pros doing the deep research are setting prices. But when prices get moving, they tend to keep moving.