Some slogans are so catchy, they need to be trademarked.
That’s what happened with Apple’s “There’s an app for that” phrase.
Apple coined it to promote its app store… and the phrase was so successful the company trademarked it.
But I can’t help but think of this slogan every time I write about ETFs…
That’s because these days, there’s an ETF—or exchange-traded fund—for almost everything.
There are index ETFs… inverse ETFs… sector ETFs… country ETFs… bond ETFs… commodity ETFs… income ETFs… volatility ETFs… and even pot ETFs.
If you’d rather not follow an established index but invest in an active strategy, there is—or will be—an ETF for that, too.
Many actively managed ETFs, such as the ones managed by ARK or SoFi, invest in innovation, from fintech and genomic stocks (ARK) to the gig economy (SoFi).