By Wolf Richter for WOLF STREET.
Ford today gave another signal in a series of signals – it’s planning to cut production of its F-150 Lightning by half in 2024 to just 1,600 trucks a week – that proves the point: Two years ago, Ford, GM, and FCA (owned by Stellantis) were 10 years behind Tesla. Today, they’re 14 years behind, and they’re in the process of throwing in the towel. Every executive from the CEO on down three levels should be fired on the spot. I’m furious. I have been waiting for years for the legacy automakers to put the heat on Tesla to knock it off its high horse.
But no. Instead of focusing on designing competitive EVs – cost-competitive EVs – and to build the supply chains needed to produce them, GM announced $10 billion in share buybacks two weeks ago, and Ford $5 billion in share buybacks, to kowtow to Wall Street and keep their shares from plunging further. The CEOs should be fired on the spot, or did I already say that?